Representation

Sales Representation

We help manufacturers expand their reach through strategic sales development and long-standing relationships across multiple channels.

• • Drive growth within existing distributors and national accounts

• • Expand market coverage through our extensive network of regional distributors and national partners

• • Engage end users to generate pull through sales for distributor partners

• • Build and sustain long-term relationships with distributor leadership and key decision makers

• • Execute in-person end-user calls, product demos, and jobsite visits to strengthen engagement

• • Leverage a customized CRM platform to track opportunities, measure performance, and ensure accountability

Communication and Relationship Management

Strong relationships are the foundation of our success. We keep communication open and transparent between all stakeholders to ensure alignment and results.

• • Continuous dialogue with manufacturer partners to share wins, challenges, needs, and market insights

• • Fast, precise communication with distributors and end users to deliver solutions quickly

• • Unified sales execution between distributor teams and HGA representatives to accelerate growth and streamline partnerships

Education and Product Training

Knowledge drives results. Our team provides hands-on training and support to ensure distributors and end users fully understand the value of each product.

• • Conduct distributor sales meetings and team training sessions to build product expertise

• • Lead engaging in-person and virtual product demonstrations tailored to each audience

• • Representation at trade shows to showcase innovations and generate demand

• • Provide responsive, solutions-focused support for technical product challenges

Marketing and Brand Support

We extend your marketing reach through targeted campaigns and consistent communication with our distributor and end-user networks.

• • Distribute newsletters to our extensive network of distributors and key accounts

• • Develop customized marketing materials to support field sales

• • Coordinate co-branded promotions and product launches with distributor partners

• • Support trade show planning and trade show execution

• • Execute coordinated sales and marketing outreach powered by our CRM platform

E-Commerce Support

We understand the importance of an integrated e-commerce strategy in today’s marketplace. HGA helps our partners strengthen their online presence and optimize product performance across e-commerce platforms.

• • Support for product listings, launches, and online promotions

• • Continuous monitoring and optimization, and maintenance of online content to ensure accuracy and consistency

• • Guidance on digital sales strategies, price alignment, and marketplace positioning